Kots.in Featured in Major Press Across India: A Rising Star in Men’s Fashion Jewellery

Kochi, Kerala – June 2025:
Kots Trend, the fashion-forward jewellery brand behind Kots.in, has recently gained national recognition with prominent features in The Tribune, PTI (Press Trust of India), and previously on YourStory. Once a modest T-shirt startup, Kots has now emerged as a key player in India’s online men’s jewellery segment, particularly celebrated for its stylish and spiritual chain designs.

Click here for : PTI News Link

The Tribune & PTI Feature Kots Trend in 2025 Jewellery Market Analysis

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In a recently syndicated article from PTI, published in The Tribune on June 18, 2025, Kots Trend was highlighted as one of the few regional brands making a significant mark in the evolving Indian fashion jewellery landscape. The article, titled "India’s Fashion Jewellery Boom: Regional Brands Make Waves", praised Kots for:

• Offering premium-looking, skin-safe jewellery at accessible price points

• Creating a dedicated men’s collection featuring modern Cuban link chains and religious pendants like the Om Power Chain

• Focusing on micro gold-plated stainless steel products that cater to India’s diverse male demographic

The feature emphasized Kots Trend’s direct-to-consumer (D2C) model, Instagram-led campaigns, and its strategic location in Kochi, Kerala, which is quickly becoming a digital-first startup hub in South India.

Kots Trend: From T-Shirts to Trendsetting Chains – The YourStory Backstory

Kots was first featured on YourStory back in 2016, when it operated primarily as a T-shirt startup. Founded with a dream of blending Indian youth fashion with meaningful designs, the brand garnered attention for its quirky prints and customer-first model. But like many early ventures, it faced challenges and eventually paused operations.

Yourstory Link: Kots

The story didn’t end there.

The Wire

In a remarkable pivot, the founder relaunched the brand as Kots Trend in 2023, this time with a focus on fashion jewellery, especially targeting an underserved niche — men’s fashion and religious chains. Retaining the domain kots.in, the brand leveraged its early learnings and channeled them into jewellery that reflects both style and substance.

A Brand with Purpose: Make in India, Style with Trust

What sets Kots apart is its deep commitment to local craftsmanship and quality assurance. By using anti-tarnish stainless steel with 18K micro gold plating, Kots ensures its jewellery is durable, stylish, and skin-friendly — an ideal combination for daily wear.

Its catalogue ranges from:

• Om, Krishna, and Ganesha pendants

• Bold Cuban link and rope chains

• Minimalist bracelet combos and gift sets

The brand’s spiritual yet modern tone has struck a chord with young men who seek authenticity — not just in fashion, but in expression.

The Road Ahead for Kots.in

With national media now spotlighting its journey, Kots.in is poised for strong growth in the coming years. The brand continues to invest in:

• Social media storytelling, including viral Instagram Reels

• Collaborations with influencers in the fashion and spirituality space

• Product innovation to expand into women’s collections and couple sets

As the Indian fashion jewellery market becomes more inclusive and trend-sensitive, Kots Trend is proving that with resilience, reinvention, and relevance — even a regional brand can go national.

Explore Kots Trend Today

Visit https://kots.in to discover premium men’s chains and bracelets that blend tradition with modern design — built on trust, crafted with pride.